Introduction

In 2018, Canadian entrepreneur Jayson Gaignard did something incredible. He took his entire relationship-building philosophy and put it into The Community Made Podcast.

If the average person did this, it wouldn’t be that exciting. But Jayson is among the world’s best relationship-builders. He runs Mastermind Talks (MMT), an exclusive entrepreneurial community with a sub-0.5% acceptance rate. Their annual conference has included attendees like Tim Ferriss, Gary Vaynerchuk, Ryan Holiday, James Clear, and many others.

But Jayson wasn’t always connected with these huge names. He built relationships with them and countless others through the strategies he outlines in his podcast.

When I found The Community Made Podcast in 2023, there was one glaring problem: while every episode was brilliant, Jayson’s philosophy was spread across 17+ hours of auditory content. I frequently wanted to share his ideas with my friends—entrepreneurs and aspiring community builders themselves—but knew they didn’t have the time for the whole podcast.

So, I decided to repackage Jayson’s insight into a more digestible format: a 40-page podcast companion... the very one you hold in your hands.

This guide explores why relationships are so important and how they shape the person you become. It will teach you to develop killer introductions and ensure you get the most value out of conferences. It even provides guidance on how to get mentorship and contact celebrities.

If you want to be an expert relationship builder, this is the guide for you.

Before we dive in, allow me a quick note on structure. This guide explores the eight most content dense episodes from The Community Made Podcast. It is not a true substitute for the podcast, but it is a valuable companion, providing 80% of the value in 20% of the time, energy, and effort.

Please read straight-through or jump-around at your preference. Implement the ideas that help you and leave the ones that don’t. And if you find yourself craving more, check out the podcast and keep an eye out for Jayson’s upcoming book.